Key visual for the 2018 World Chess Championship is controversial and trendy, just like the host city.

Updated: limited edition official prints are available for sale (while supplies last)

We rarely stop to think about the brand of the World Chess Championship Match, because we are more interested in the players and the drama of the games. But the Match, the ultimate event that defines who is the smartest person on the planet, has much wider appeal than chess professionals. It affects politics, business, and, of course, design.

As organizers of the Match we’ve been busy for over a year working with artists and designers to develop a perfect key visual, the image that will be associated with the 2018 Match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.

The 2018 key visual has been developed by Shuka Design and we are very happy to unveil it today. 

The Match, to be held in November 2018 in London, will feature the current World Chess Champion Magnus Carlsen defend his title against the challenger who will be determined during the Candidates Tournament in March of 2018. Premium subscriptions, giving access to video, advanced commentary and more, are available on the event page