World Chess (LSE:CHSS)

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World Chess and FIDE Unveil ‘Chess Players’ from Charlie Chaplin to the Woo-Tang Clan

In celebration of its 100th anniversary, FIDE (the International Chess Federation), in partnership with World Chess, has launched a visually captivating book titled "Chess Players, from Charlie Chaplin to the Wu-Tang Clan," produced in collaboration with FUEL Publishing. More than just a retrospective, this publication exemplifies World Chess’s ongoing mission to reinvent the game for a modern, global audience—transforming chess into a cultural and commercial phenomenon that speaks to today’s consumer.

Chessplayers — limited edition features a print.

In celebration of its 100th anniversary, FIDE (the International Chess Federation), in partnership with World Chess, has launched a visually captivating book titled "Chess Players, from Charlie Chaplin to the Wu-Tang Clan," produced in collaboration with FUEL Publishing. More than just a retrospective, this publication exemplifies World Chess’s ongoing mission to reinvent the game for a modern, global audience—transforming chess into a cultural and commercial phenomenon that speaks to today’s consumer. 

A Century of Chess: Where Culture Meets Commerce

Far from the quiet intensity of tournament halls, chess has long held a unique place in popular culture—woven into the fabric of Hollywood sets, avant-garde art scenes, and even the hip-hop movement. "Chess Players, from Charlie Chaplin to the Wu-Tang Clan" showcases this unlikely journey, inviting readers to explore how the game has shaped and been shaped by key cultural figures, from cinematic legends like Humphrey Bogart and Marlon Brando to the Wu-Tang Clan.

This book represents World Chess’s larger vision: to expand chess beyond the board, transforming it into a lifestyle brand for today’s digitally driven, design-conscious consumer. As chess gains a bigger foothold in pop culture, World Chess is leading the charge, combining heritage and modernity to attract a new generation of players, collectors, and fans.

An Immersive Visual and Strategic Experience

"Chess Players, from Charlie Chaplin to the Wu-Tang Clan" is a visual and narrative masterpiece. The book features a curated collection of rare images: Humphrey Bogart deep in thought over a chessboard on the set of Dead Reckoning; Marlon Brando in quiet contemplation at his Beverly Glen retreat; and the Wu-Tang Clan blending chess with their streetwise ethos, all contributing to the multifaceted image of chess as a symbol of intellectualism, rebellion, and strategy.

Through this project, World Chess is demonstrating that chess is not merely a game of intellect but also a lifestyle that connects with art, design, and even music, as the Wu-Tang Clan has made clear with their innovative approach. The book’s production underlines the company's commitment to creating a unique blend of history, design, and storytelling that resonates with both chess enthusiasts and the broader cultural audience.

Strategic Narratives for the Modern Consumer

Featuring essays from prominent thinkers like novelist Martin Amis and five-time World Chess Champion Vishy Anand, this volume bridges the gap between chess as a game and chess as a strategic, cultural touchstone. Edited by Dylan Loeb McClain, a renowned chess journalist, the book highlights how chess has seamlessly adapted to and influenced key cultural movements over the past century, capturing the imagination of not just players but also creatives, from avant-garde artists like Marcel Duchamp to modern-day disruptors.

World Chess’s co-production of this book with FUEL and FIDE marks another step in its journey to evolve chess into a dynamic, contemporary platform that appeals to a wide spectrum of consumers—from lifelong players to those encountering the game through art, design, and lifestyle channels.

World Chess: Leading the Charge in a Global Chess Renaissance

As chess enjoys a renewed wave of popularity fueled by technology, online platforms, and its presence in modern culture, World Chess remains at the forefront of this transformation. Known for its bold innovations in the chess industry, from pioneering high-design chessboards to creating global digital platforms for players of all levels, the company is driving the game’s commercial resurgence.