Buy a Chess Set — Plant a Tree
World Chess, a global gaming company, will from now on plant a tree for each chess set sold. Beautiful chess sets and beautiful forests can co-exist.
This environment-conscious initiative is a collaboration with One Tree Planted, a nonprofit dedicated to global reforestation. The main goal is to plant 10,000 trees over the next 5 years, restoring deforested and fire-affected areas. For every chess set purchased, World Chess will plant one tree in India where its main manufacturing site is located.
“We will plant a tree and help restore forests for every wooden chess set sold by World Chess and its partners around the world. It’s important to us, and it’s important to our customers. We will also continue using sustainable materials since It has always been important for World Chess to be sustainable and to use wood that is already harvested by the Indian government for their use. In other cases, the trees are sometimes so old that they have to be cut down and replanted, ‘ said the CEO of World Chess Ilya Merenzon.
According to the globalforestwatch.org research, India lost 376kha of tree cover from 2001 to 2021, equivalent to a 3.7% decrease in forestation since 2000, and 204Mt of CO₂e emissions. The objectives of this partnership include supporting India’s reforestation efforts, empowering our partners and customers to act sustainably, and raising awareness of the importance of ecosystem rehabilitation.
Planting trees is one of the best ways to combat the damaging impacts of climate change. Trees clean our air and water, create habitat for biodiversity, contribute to our health and well-being, and create jobs for social impact.
The World Chess x One Tree Planted partnership is designed to simplify customer participation in global reforestation. For every chess set sold at the World Chess Shop, the company will make a donation to One Tree Planted equivalent to the cost of planting one tree. The trees will be planted by local partner organizations and community volunteers in areas where deforestation has occurred. World Chess will also monitor the effort and will keep its partners and customers informed.