Fabiano Caruana and Woody Harrelson posing in front of the S.T.Dupont logo wall
S.T.Dupont, the renown maker of pens — the company supplied pens to Napoleon — became the official writing instrument of the 2018 World Chess Championship. It produced a limited edition ‘chess pen’ — black and white pattern, platinum and meteorite dust (you can’t go wrong with the meteorite!).
The result: one of the most phographed pens that year, some of the most historic moments in the sport sealed with that pen, and a sold out limited edition.
pieces of major media coverage
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reach, including the affluent chess audience
118 M
Fabiano Caruana writes the first move of the first game of the Championship with the S.T. Dupont pen
Magnus Carlsen, the defending World Champion, with the pen