The most important chess tournament series for female chess players.
Organized by World Chess and FIDE on FIDE Online Arena, the official FIDE gaming platform. It takes place every Wednesday and is open to all FIDE and Arena titled players. The prize fund is $1000 per week. Most elite female chess players take part.
Consider becoming a sponsor of the tournament — add chess to your marketing mix.
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Swiss Queens Wednesdays is a major initiative organized by World Chess and FIDE that underscores the importance of women in chess, creating significant opportunities for female players to shine. By highlighting the talent and achievements of women in the chess community, this event aims to inspire and encourage greater participation among females in the sport. It fosters a supportive environment for networking, mentorship, and skill development, ultimately working to bridge the gender gap in chess and empower the next generation of female players.
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The participants in Swiss Queens Wednesdays include top female players from around the globe, featuring esteemed participants such as current and former world champions. This prestigious lineup showcases the elite talent in women's chess, highlighting their skills and contributions to the game. By bringing together these remarkable players, the event not only celebrates their achievements but also serves as an inspiration for aspiring female chess enthusiasts. The event is only open to title players.
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FIDE and World Chess are launching Swiss Queens Wednesdays now to address the ongoing need for increased visibility and support for women in chess. This initiative aligns with broader efforts to promote gender equality within the sport, particularly in light of the growing interest in women's chess globally. By creating a dedicated platform for female players, they aim to inspire future generations, elevate the profile of women's chess, and foster a more inclusive environment. This timely effort reflects a commitment to enhancing participation and representation in chess, ensuring that the contributions of women are recognized and celebrated.
Read World Chess Release
Read FIDE Release
Visit official site
Commercial Opportuntities
Sponsoring the Swiss Queens Wednesdays series is a compelling opportunity for brands eager to connect with the burgeoning world of female chess. This event showcases top players, including world champions, who are redefining the game and inspiring a new generation of fans. By aligning with these talented individuals, sponsors can tap into a passionate community that values empowerment, strategy, and competition. It’s not just chess; it’s a celebration of skill and ambition that resonates deeply with audiences.
The momentum behind Swiss Queens Wednesdays reflects the dynamic rise of women’s chess, akin to the growth of women’s football. Brands that seize this moment can create engaging campaigns that reach a diverse demographic. From dynamic branding during live-streamed matches to exclusive merchandise collaborations, there’s a wealth of creative opportunities to explore. As female chess captures mainstream attention, sponsoring this series positions brands as key players in a cultural shift—supporting diversity in sports while connecting with an enthusiastic and loyal fan base.
Please contact Nadia Panteleeva, head of partnerships, for more details on commercial opportunities at panteleeva@worldchess.com.