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Thumbnail for article: World Chess Is Testing Ads To Help Reinforce Anti-Cheating Measures

World Chess Is Testing Ads To Help Reinforce Anti-Cheating Measures

Free players will start seeing a single ad after a finished game. It's the first time the platform has run advertising.

The money is going to one place in particular. Anti-cheating is the most expensive system World Chess operates — detection, engineering, the team behind investigations — and demand for tougher enforcement has climbed sharply over the past year. Ad revenue helps pay for it.

Ads run only after a game, never during play, and only on free accounts. PRO doesn't see them. It's a test for now; a wider rollout depends on how it performs.

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